03110ntm a22005177i 4500 000533110 CZ-PrVSE 20170924163424.0 m d cr n|||||||||| 170924s2017 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Shevchenko, Denys ISIS:121347 dis Strategy Specifics of Multinational Companies Operating in Creative Industries eng Strategy Specifics of Multinational Companies Operating in Creative Industries / Denys Shevchenko 2017 ?? stran : digital, PDF soubor Vedoucí práce: Mikuláš Pichanič Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2017 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2017 The creative industry is a relatively new sector of the economy that grows rapidly and possesses huge potential. Multinational corporations have achieved a certain stage of development being highly globalized, vertically integrated and efficient. However, the problem of defining appropriate strategies and adjusting management approaches to industry's specifics arises. Therefore, the goal of this Diploma thesis is to analyze cultural industry market and to explain differences in business strategy between classical and cultural companies. In this academic work, the great part of attention will be devoted to a number of peculiarities. Among them firstly, the way of managing creative labor force that significantly differs from other industries. Secondly, risk management and level of intellectual property rights protection may either incentivize or discourage further development of creative products. The last but not the least, brand awareness exerts a significant impact on company's performance, therefore, analysis on this issue will be provided. Způsob přístupu: Internet international business - central european business realities [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas creativity strategy specifics strategy MNC creative industry Pichanič, Mikuláš, 1942- ola2004212069 ths Staňková, Lenka ISIS:97309 opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 dgg https://insis.vse.cz/zp/57640/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/57640 Hlavní práce https://insis.vse.cz/zp/57640/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/57640/posudek/oponent/54655 Oponentura https://insis.vse.cz/zp/57640/podrobnosti dc:identifier NEPOSILAT VSKP vse57640 170923 57640