Citace podle ČSN ISO 690

McDonald, Malcolm. Marketing plans: how to prepare them, how to use them [online]. 7th ed. Chichester, West Sussex, U.K.: Wiley, ©2011 [cit. 2025-06-23]. ISBN 9781119205876. Dostupné z: https://login.zdroje.vse.cz/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=507320.

Citace podle APA

McDonald, M., & Wilson, H. (2011). Marketing plans: How to prepare them, how to use them (7th ed.). Chichester, West Sussex, U.K.: Wiley.

Styl Chicago

McDonald, Malcolm., and Hugh Wilson. Marketing Plans: How to Prepare Them, How to Use Them. 7th ed. Chichester, West Sussex, U.K.: Wiley, 2011.

Citace podle MLA

McDonald, Malcolm., and Hugh Wilson. Marketing Plans: How to Prepare Them, How to Use Them. 7th ed. Chichester, West Sussex, U.K.: Wiley, 2011.

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