McDonald, Malcolm. Marketing plans: how to prepare them, how to use them [online]. 7th ed. Chichester, West Sussex, U.K.: Wiley, ©2011
McDonald, M., & Wilson, H. (2011). Marketing plans: How to prepare them, how to use them (7th ed.). Chichester, West Sussex, U.K.: Wiley.
Styl ChicagoMcDonald, Malcolm., and Hugh Wilson. Marketing Plans: How to Prepare Them, How to Use Them. 7th ed. Chichester, West Sussex, U.K.: Wiley, 2011.
Citace podle MLAMcDonald, Malcolm., and Hugh Wilson. Marketing Plans: How to Prepare Them, How to Use Them. 7th ed. Chichester, West Sussex, U.K.: Wiley, 2011.
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