05537cam a2201081Ia 4500 000533410 OCoLC 20170630181520.0 m o d cr cnu|||||||| 110814s2011 enka ob 001 0 eng d NEZPRACOVANÝ IMPORT 2010050393 9781119205876 (electronic bk.) 1119205875 (electronic bk.) 9780470670163 (electronic bk.) 0470670169 (electronic bk.) 9780470670125 (electronic bk.) 0470670126 (electronic bk.) 9780470670118 (electronic bk.) 0470670118 (electronic bk.) 1283371731 9781283371735 9780470669976 (pbk.) 0470669977 (pbk.) (OCoLC)755982651 (OCoLC)765828461 (OCoLC)769189230 (OCoLC)772396896 (OCoLC)785722158 (OCoLC)815521511 (OCoLC)816878806 (OCoLC)860805479 (OCoLC)880753437 (OCoLC)961503241 (OCoLC)961631280 (OCoLC)962613366 (OCoLC)962670182 (OCoLC)966557269 (OCoLC)984636901 (OCoLC)988467538 CL0500000314 Safari Books Online 11296AED-4143-4B8F-97F4-EFCC99CBC2D7 OverDrive, Inc. http://www.overdrive.com HF5415.13 .M255 2011eb KJS bicssc BUS 094000 bisacsh 658.8/02 22 McDonald, Malcolm. Marketing plans : how to prepare them, how to use them / Malcolm McDonald, Hugh Wilson. 7th ed. Chichester, West Sussex, U.K. : Wiley, ©2011. 1 online resource (xvi, 573 pages) : illustrations (some color) text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. Understanding the Marketing Process -- The Marketing Planning Process: 1 The Main Steps -- The Marketing Planning Process: 2 Removing the Myths -- Completing the Marketing Audit: 1 The Customer and Market Audit -- Completing the Marketing Audit: 2 The Product Audit -- Setting Marketing Objectives and Strategies -- The Integrated Marketing Communications Plan -- The Sales Plan -- The Pricing Plan -- The Multichannel Plan: The Route to Market -- The Customer Relationship Management Plan -- Implementation Issues in Marketing Planning -- Measuring the Effectiveness of Marketing Planning -- A Step-by-Step Marketing Planning System. "Marketing Plans, Seventh Edition presents a practical, no-nonsense style and approach that helps and encourages practicing managers with the difficult task of marketing planning. This helpful text illustrates the process of preparing a marketing plan, how to manage that process, and how to put the plan in action. The new edition has been thoroughly updated with contemporary thinking and includes new information on multi-channel integration and other new electronic routes to market. All case material and examples have also been revised."-- Provided by publisher. Print version record. eBooks on EBSCOhost All EBSCO eBooks Marketing Management. Marketing Planning. Marketing Management. Marketing Planning. BUSINESS & ECONOMICS Green Business. bisacsh Marketing Management. fast (OCoLC)fst01010209 Marketing Planning. fast (OCoLC)fst01010240 elektronické knihy fd186907 czenas electronic books eczenas Wilson, Hugh, 1962- Print version: McDonald, Malcolm. Marketing plans. 7th ed. Chichester, West Sussex, U.K. : Wiley, 2011 9780470669976 (DLC) 2010050393 (OCoLC)690904721 https://zdroje.vse.cz/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=507320 Plný text https://knihovna.vse.cz/e-zdroje/elektronicke-knihy/#ebsco Informace o práci s e-knihami EBSCO EB PAR 000227087 UEP01 776 E-book Tištěná verze NEPOSILAT EB 765828461 769189230 772396896 785722158 815521511 816878806 860805479 880753437 961503241 961631280 962613366 962670182 966557269 984636901 988467538 AU@ 000049568969 AU@ 000052900525 AU@ 000053270164 CHNEW 000623529 DEBBG BV041052118 DEBBG BV041910522 DEBSZ 397002572 DKDLA 820120-katalog:000556360 GBVCP 856569542 HEBIS 29983252X NLGGC 356714551 NZ1 14257151 DEBBG BV043393538 DEBBG BV044154986 CHVBK 480185875 CHNEW 000938280 DEBSZ 485006812 MAIN Books 24x7 B247 bkb00040947 Coutts Information Services COUT 20433976 EBL - Ebook Library EBLB EBL706779 ebrary EBRY ebr10510522 EBSCOhost EBSC 507320 Ingram Digital eBook Collection IDEB 337173 YBP Library Services YANK 3650273 YBP Library Services YANK 12609623 YBP Library Services YANK 12667356 92 E2U