02693cam a2200709Ii 4500 000533413 OCoLC 20170630181520.0 m o d cr cnu unuuu 150710s2016 mau ob 001 0 eng d NEZPRACOVANÝ IMPORT 9781292092713 (electronic bk.) 1292092718 (electronic bk.) 9781292092621 (OCoLC)913562294 e HF5415.13 .M35 2016 BUS 082000 bisacsh BUS 041000 bisacsh BUS 042000 bisacsh BUS 085000 bisacsh 658.8 23 Kotler, Philip, author. Marketing management / Philip Kotler, Kevin Lane Keller. Fifteenth edition, Global edition. Boston : Pearson Education, 2016. 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. Print version record. eBooks on EBSCOhost All EBSCO eBooks Marketing Europe Management. Marketing Management. BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing Management. fast (OCoLC)fst01010209 Marketingmanagement gnd Europe. fast (OCoLC)fst01245064 elektronické knihy fd186907 czenas electronic books eczenas Keller, Kevin Lane, 1956- author. Print version: Kotler, Philip. Marketing management. Fifteenth edition, Global edition. Boston : Pearson Education, 2016 1292092629 (OCoLC)952845174 https://zdroje.vse.cz/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1419603 Plný text https://knihovna.vse.cz/e-zdroje/elektronicke-knihy/#ebsco Informace o práci s e-knihami EBSCO EB PAR 000313606 UEP01 776 E-book Tištěná verze NEPOSILAT EB CHVBK 43916785X CHBIS 010859043 MAIN YBP Library Services YANK 13299645 Ingram Digital eBook Collection IDEB cis31972872 EBSCOhost EBSC 1419603 92 E2U