Consumer behavior - Schiffman, Leon G.; Wisenblit, Joseph (Harlow, Essex : Pearson Education Limited, 2015)
Includes bibliographical references and index.
Print version record.
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Keywords: Consumer behavior; Motivation research (Marketing); BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Consumer behavior; Motivation research (Marketing); elektronické knihy; electronic books