Cover Image

Cultural Differences Applied in International Marketing : Cases Of McDonalds and Red Bull

Bibliographic Details
Other Authors: Abdulkerimova, Assiyat (Dissertant), Lhotáková, Markéta, 1971- (Thesis advisor), Štěrbová, Ludmila, 1957- (Opponent)
Format: Thesis
Language:English
Year: 2016
Subjects:
international business - central european business realities [obor dipl. práce]
Online Access:VŠKP v InSIS
Hlavní práce
Hodnocení vedoucího
Oponentura