03243ntm a22005297i 4500 000534456 CZ-PrVSE 20170924163424.0 m d cr n|||||||||| 170924s2017 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Babarykin, Ivan ISIS:121363 dis Strategický rozvoj podnikatelského plánu pro cestovní ruch v Praze eng Strategic Development Business Plan for the Tourism Company in Prague / Ivan Babarykin 2017 ?? stran : digital, PDF soubor Vedoucí práce: Mikuláš Pichanič Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2017 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2017 In a constantly growing tourism market competition is highly intense, and it can be extremely challenging for a small business to survive, let alone to succeed in this industry. Thus, the development of a strategic plan has a great significance for starting or improving your business. Formulating the main objectives of the company, strategic planning contributes to the creation of a common goal and effective organizational management structures. This academic work is based on the example of a small tourism company in Prague, andthe main goal of the conducted research was to find a practical application in the work of the company, as well as to create a set of actions and solutions aimed at developing a strategy that would contribute to its effective development both in the present and in the future. By analysing company’s internal and external environment and conducting a major survey on decision-making behaviour among the tourists, a number of aspects has been developed such as: 1- mission, vision and goals of the company; 2 – business solutions and recommendations. The outcome of the survey and its analysis will be provided. Způsob přístupu: Internet international business - central european business realities [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas strategic development decision-making factors planning tour operator company’s objectives tourism industry Pichanič, Mikuláš, 1942- ola2004212069 ths Staňková, Lenka ISIS:97309 opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 dgg https://insis.vse.cz/zp/57690/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/57690 Hlavní práce https://insis.vse.cz/zp/57690/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/57690/posudek/oponent/54656 Oponentura https://insis.vse.cz/zp/57690/podrobnosti dc:identifier NEPOSILAT VSKP vse57690 170923 57690