03269ntm a22005417i 4500 000534636 CZ-PrVSE 20170916122215.0 m d cr n|||||||||| 170916s2017 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Hopp, Jasmin-Maria ISIS:91534 dis Impact of sustainability measures in the specialty coffee supply chain on the end consumer eng Impact of sustainability measures in the specialty coffee supply chain on the end consumer / Jasmin-Maria Hopp 2017 ?? stran : digital, PDF soubor Vedoucí práce: Martin John David Quigley Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2017 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2017 Specialty coffee stakeholders are pursuing sustainability measures in the supply chain in order to counteract the severe negative effects of the coffee industry with regard to the threats posed on the environment, fair trade, human rights and wildlife. This study is focusing on the impact sustainability measures have on the end consumer. In order to develop recommendations, the study explores connections between the willingness to pay a premium price and sustainability, the existing knowledge of consumers about ethical industry practices and ways to improve the communication of measures. The empirical research is based on focus group interviews. The study has shown that the first step is to raise awareness and educate the consumers about industry problems. Furthermore, the clear link between specialty coffee quality and sustainable practices needs to be communicated effectively. In order to increase the impact on the consumer, the delivery method and correct timing are crucial. The research findings were worked into recommendations which can be used by companies. Způsob přístupu: Internet international management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas sustainability specialty coffee certifications fair trade supply chain business ethics Quigley, Martin John David ISIS:1176 ths Habeeb Mohamed, Mag Mohamed Meeran Mohiadeen ISIS:110237 opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 dgg https://insis.vse.cz/zp/62597/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/62597 Hlavní práce https://insis.vse.cz/zp/62597/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/62597/posudek/oponent/54609 Oponentura https://insis.vse.cz/zp/62597/priloha/15891 Přiloha k práci https://insis.vse.cz/zp/62597/podrobnosti dc:identifier NEPOSILAT VSKP vse62597 170908 62597