03109ntm a22005177i 4500 000534731 CZ-PrVSE 20170924163424.0 m d cr n|||||||||| 170924s2017 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Yelemessova, Karmela ISIS:95527 dis Employee Attraction : Impact of Employer Brand Image and Selection Process on Attractiveness of Potential Employers eng Employee Attraction : impact of employer brand image and selection process on attractiveness of potential employers Karmela Yelemessova 2017 ?? stran : digital, PDF soubor Vedoucí práce: Daniela Pauknerová Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2017 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2017 The main objective of this thesis is to investigate the impact of employer brand image and selection process on attractiveness of potential employers for their target group representatives. Author also investigated employer brand perception of a specific company among its target group representatives and proposed solutions to optimize current employee attraction strategy to better reach the target audience. Theoretical part of the thesis defines the concept of branding in general as well as that of the employer branding in particular. Practical part is dedicated to qualitative research in a form of focus groups. Main areas of research are the employer brand image perception of the specific company as well as that of a imaginary desirable employer. Author also investigated the end-to-end candidate journey to determine the main potential touchpoints between companies and their target audience. At the end of the thesis practical solutions are offered as a result of the undertaken research. Způsob přístupu: Internet international management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Selection Process Employer Brand Image Recruiting Employee Attraction Employer Branding Pauknerová, Daniela, 1970- jo20010082945 ths Krupka, Lukáš opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 dgg https://insis.vse.cz/zp/60622/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/60622 Hlavní práce https://insis.vse.cz/zp/60622/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/60622/posudek/oponent/54484 Oponentura https://insis.vse.cz/zp/60622/podrobnosti dc:identifier NEPOSILAT VSKP vse60622 170922 60622