Handbook of CRM achieving excellence in customer management - Payne, Adrian (Amsterdam ; London : Elsevier Butterworth-Heinemann, 2006)
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Customer relations; Relationship marketing -- Management; elektronické knihy; electronic books