03560ntm a22005297i 4500 000537599 CZ-PrVSE 20180203104636.0 m d cr n|||||||||| 180203s2017 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Suwandhi, Daniel Ramadhan ISIS:114848 dis Marketingová Strategie iPhonu eng The Marketing Strategy of iPhone / Daniel Ramadhan Suwandhi 2017 ?? stran : digital, PDF soubor Vedoucí práce: Přemysl Průša Bakalářská práce (Bc.)—Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů, 2018 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2018 The aim of this bachelor thesis is to understand how the American technological company Apple Inc. uses their marketing strategy to lure consumers to buy their products such as the iPhone, which is a really grossing product ever since its introduction back in 2007 and to identify the key crucial factors of success. Besides that, the image of Apple/iPhone in the Czech Republic and Indonesia will be analyzed and several recommendations for the future marketing strategy of Apple will be drafted. The introduction section will introduce to the reader the Apple’s history on its roots and how it became a global player in the mobile phone market. The product portfolio will be briefly described and commented on. The thesis is divided into two different parts, which is the theoretical part, followed by the practical part. Theoretical part will focus on marketing techniques and will explain definitions/ know-how. The practical part will show how Apple Inc. uses the marketing strategy in real life situations-analyzing the marketing strategy’s Pros and Cons and a draft of suggestions for improvement of the marketing strategy. Aside from that the methodology used would be a case study of the iPhone in the Czech market, which would use secondary (internet, book sources) data and the primary data, which is the questionnaire. The questionnaire will be targeted at 100 respondents using various question types and the method of the Likert Scale based on the decisive criteria used by consumers in the mobile phones product category. Způsob přístupu: Internet international business [obor bakal. práce] bakalářské práce fd132403 czenas bachelor's theses eczenas Marketing Strategy Apple iPhone Marketing Mix Marketing Průša, Přemysl, 1980- mzk2007430834 ths Asmalovskij, Alexandr ISIS:89066 opn Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů kn20010709400 dgg https://insis.vse.cz/zp/57165/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/57165 Hlavní práce https://insis.vse.cz/zp/57165/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/57165/posudek/oponent/55470 Oponentura https://insis.vse.cz/zp/57165/priloha/16244 Přiloha k práci https://insis.vse.cz/zp/57165/podrobnosti dc:identifier NEPOSILAT VSKP vse57165 180130 57165