03300ntm a22005057i 4500 000543377 CZ-PrVSE 20180609230342.0 m d cr n|||||||||| 180609s2018 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Mikešová, Jana ISIS:38193 dis Podnikatelský plán – Vývoj elektroniky na zakázku eng Business plan for the establishment of a company developing custom electronics / Jana Mikešová 2018 ?? stran : digital, PDF soubor Vedoucí práce: Dana Zadražilová Bakalářská práce (Bc.)—Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů, 2018 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2018 The bachelor thesis focuses on the design of a business plan for the establishment of a company developing custom electronics. The aim of the thesis is to collect materials that are useful for starting the real business. The business plan answers the questions whether the project is feasible and under what conditions, whether it is competitive, what are the appropriate forms of promotion, what are the risk factors, what is the amount of initial investment and what is the payback period.The following analytical methods are used to process the business plan: SWOT analysis, customer analysis, including questionnaire survey, competition analysis, supplier analysis, marketing mix, revenue distribution analysis, cash-flow analysis, break even point analysis, risk analysis, net present value, internal rate of return, payback period. The conclusion of the bachelor thesis evaluates the whole project as feasible, competitive and able to generate sufficient financial resources to be economically sustainable. The most effective forms of promotion are optimized websites and word of mouth. The highest risk is the exaggerated financial plan and lower than expected sales. The initial investment is assessed as sufficient with payback period between the first and the second year in all considered development options. Způsob přístupu: Internet manažer obchodu [obor bakal. práce] bakalářské práce fd132403 czenas bachelor's theses eczenas business plan custom electronics development of electronics harware development Zadražilová, Dana, 1958- xx0010520 ths Zadražil, Václav opn Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů kn20010709400 dgg https://insis.vse.cz/zp/62888/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/62888 Hlavní práce https://insis.vse.cz/zp/62888/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/62888/posudek/oponent/57096 Oponentura https://insis.vse.cz/zp/62888/podrobnosti dc:identifier NEPOSILAT VSKP vse62888 180607 62888