03315ntm a22005177i 4500 000544803 CZ-PrVSE 20180616112014.0 m d cr n|||||||||| 180616s2018 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Edmundo, Ana ISIS:127379 dis Artificial Intelligence in Marketing & Sales : Building a model for an Artificial Intelligence roll-out in a B2B multinational corporation eng Artificial Intelligence in Marketing & Sales : The ABB experience Subtitle: Building a model for technologically driven change management in a B2B multinational corporation Ana Edmundo 2018 ?? stran : digital, PDF soubor Vedoucí práce: Richard Brunet-Thornton Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2018 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2018 Artificial Intelligence is becoming commonplace. Innovative corporations independently of their size feel the pressure to implement, in their operations, artificial intelligence (AI) systems. Yet insufficient research on how to successfully implement such systems exists. This thesis proposes to fill this gap, answering how can AI be successfully driven, when global teams introduce the change and local teams face the change. The method followed was grounded theory research and the data collection counted with the live experience of 20 individuals from four perspectives: vendors, B2B corporations, consulting implementation partners, and Artificial Intelligence researchers. As a result, the Artificial Intelligence Life Cycle (AILC) framework emerges containing eleven consecutive steps. To understand the global and local interaction the framework is then applied in a tangible ABB case study. This exploratory study aids to reach a new level of understanding on AI by advising best-practices and harmonising the “plug and play” expectations of practitioners. Způsob přístupu: Internet international management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Artificial Intelligence Marketing and Sales Organizational Resistance Change Management Brunet-Thornton, Richard jx20100315029 ths Jirsák, Petr xx0104200 opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 dgg https://insis.vse.cz/zp/63899/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/63899 Hlavní práce https://insis.vse.cz/zp/63899/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/63899/posudek/oponent/57748 Oponentura https://insis.vse.cz/zp/63899/priloha/17117 Přiloha k práci https://insis.vse.cz/zp/63899/podrobnosti dc:identifier NEPOSILAT VSKP vse63899 180616 63899