03044ntm a22005297i 4500 000544888 CZ-PrVSE 20180616112014.0 m d cr n|||||||||| 180616s2018 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Šarkovská, Klára ISIS:101008 dis Jak nakupování potravin na internetu mění nákupní chování zákazníka eng How online grocery shopping alters food-related consumer behavior / Klára Šarkovská 2018 ?? stran : digital, PDF soubor Vedoucí práce: Zuzana Chytková Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2018 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2018 This study attempts to assess how the online grocery supermarket environment impacts and alters the shopping behavior and buying habits of the online grocery customers. Based on the results of a qualitative research, this thesis identifies two different shopping strategies on the online grocery platform. The first strategy exhibits the same shopping behavior as in a traditional supermarket and is representative of those consumers who do not shop online for groceries regularly. The second shopping strategy, on the other hand, includes major alterations into the shopping habits and behaviors of online grocery shoppers. This strategy is common for shoppers who are regular visitors to the online supermarket and are therefore fully accustomed to the online grocery environment and its functions. Therefore, this research concludes that the online grocery shopping frequency and familiarity with the service are the main determinants of which strategy a consumer will adopt. Způsob přístupu: Internet international management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Online grocery shopping e-commerce behavioral changes online grocery online consumer behavior online supermarket Chytková, Zuzana ISIS:26578 ths Procházka, David Anthony ISIS:116722 opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 dgg https://insis.vse.cz/zp/64300/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/64300 Hlavní práce https://insis.vse.cz/zp/64300/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/64300/posudek/oponent/57465 Oponentura https://insis.vse.cz/zp/64300/podrobnosti dc:identifier NEPOSILAT VSKP vse64300 180616 64300