03148ntm a22005297i 4500 000544933 CZ-PrVSE 20180616112014.0 m d cr n|||||||||| 180616s2018 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Takáčová, Gabriela ISIS:95953 dis Crowdfunding na báze odmeny - Kritéria úspechu eng Reward-based Crowdfunding - Criteria of staggering success / Gabriela Takáčová 2018 ?? stran : digital, PDF soubor Vedoucí práce: Ivana Svobodová Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2018 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2018 This thesis provides recommendations on criteria leading to reward-based crowdfunding campaign success and their application to campaign preparation and execution. To navigate through the complexity of reward-based crowdfunding and to establish basis for the practical research the theoretical part reviews the most relevant topics of crowdfunding as well as the findings in the areas of campaign management, donor’s psychology and motivation. The practical part consists of the primary data collection through semi-structured qualitative interviews with stakeholders from founders and donors side. The application of selective coding method on the primary research reveals several significant criteria influencing crowdfunding campaign success, such as, investment of time and effort in pre-campaign; authenticity; addressing the right community, media and influencers; engaging campaign site and leveraging ones’ social network. These results are summarized in a practical step-by-step guide that can be used by founders to improve their chances of a successful reward-based campaign. Způsob přístupu: Internet international management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Reward-based Crowdfunding Kickstarter Indiegogo criteria of success donor’s motivation Svobodová, Ivana, 1969- mzk2007411082 ths Zaťko, Ivan opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 dgg https://insis.vse.cz/zp/64622/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/64622 Hlavní práce https://insis.vse.cz/zp/64622/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/64622/posudek/oponent/57841 Oponentura https://insis.vse.cz/zp/64622/priloha/17150 Přiloha k práci https://insis.vse.cz/zp/64622/podrobnosti dc:identifier NEPOSILAT VSKP vse64622 180616 64622