02348nam a22005417i 4500 000547188 CZ-PrVSE 20190619135216.0 ta 180626t20032003xxua fr 001 0 eng d 0-07-115119-2 (brožováno) 978-0-07-115119-1 ABA006 cze ABA006 ABA006 rda xxu th ck ve my po xxk sp mx it xxc ii ko si at ch 658 Řízení a správa podniku Konspekt 4 658 General management Conspectus 4 658.8 MRF_2003 339.138 MRF_2003 658.8:005.52 MRF_2003 658.8:005 MRF_2003 (075) MRF_2003 658.8HAI Hair, Joseph F., 1944- utb2018982751 aut Marketing research : within a changing information environment / Joseph F. Hair, Robert P. Bush, David J. Ortinau Second edition, international edition Boston ; Burr Ridge ; Dubuque ; Madison ; New York ; San Francisco ; St. Louis ; Bangkok ; Bogotá ; Caracas ; Kuala Lumpur ; Lisbon ; London ; Madrid ; Mexico City ; Milan ; Montreal ; New Delhi ; Santiago ; Seoul ; Singapore ; Sydney ; Taipei ; Toronto : McGraw-Hill Irwin, [2003] © 2003 xxiii, 720 stran : ilustrace text txt rdacontent bez média n rdamedia svazek nc rdacarrier McGraw-Hill/Irwin series in marketing Terminologický slovník Obsahuje bibliografické odkazy a rejstříky marketing ph115227 czenas marketingový výzkum ph115230 czenas marketingový management ph115229 czenas učebnice fd133770 czenas marketing eczenas marketing research eczenas marketing management eczenas textbooks eczenas Bush, Robert P. ola2004220100 aut Ortinau, David J., 1948- ola2004220099 aut McGraw-Hill/Irwin series in marketing 008162618 PSKLA E50777 N:náhrada 3142313577 20180626 658.8HAI 81 UEP01 BOOK Knihovna Žižkov - sklad na 1 měsíc UEP01 20180628