Citace podle ČSN ISO 690

Bateson, John E. G. Managing services marketing: text and readings. Third edition, international edition. Fort Worth: The Dryden Press, [1995], ©1995. xvii, 680 stran. The Dryden Press series in marketing. ISBN 0-03-015472-3.

Citace podle APA

Bateson, J. E. G. (1995). Managing services marketing: Text and readings (Third edition, international edition.). Fort Worth ; Philadelphia ; San Diego ; New York ; Austin ; Orlando ; San Antonio ; Toronto ; Montreal ; London ; Sydney ; Tokyo: The Dryden Press.

Styl Chicago

Bateson, John E. G. Managing Services Marketing: Text and Readings. Third edition, international edition. Fort Worth ; Philadelphia ; San Diego ; New York ; Austin ; Orlando ; San Antonio ; Toronto ; Montreal ; London ; Sydney ; Tokyo: The Dryden Press, 1995.

Citace podle MLA

Bateson, John E. G. Managing Services Marketing: Text and Readings. Third edition, international edition. Fort Worth ; Philadelphia ; San Diego ; New York ; Austin ; Orlando ; San Antonio ; Toronto ; Montreal ; London ; Sydney ; Tokyo: The Dryden Press, 1995.

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