03314ntm a22006617i 4500 000547382 CZ-PrVSE 20190807101932.0 ta 190127s2018 xr d frb 000 0 eng d JHD001 cze JHD001 JHD001 rda 339.5 MRF 316.422 MRF 339.13-027.543 MRF (574) MRF (470+571) MRF (043)378.2 MRF MN6803 Maksimenko, Elena ISIS:94437 dis Strategie vstupu na zahraniční trh : případová studie Kazachstánu a Ruska cze Foreign market entry strategy : the Case Study of Kazakhstan and Russia / Elena Maksimenko 2018 83 stran : ilustrace text txt rdacontent bez média n rdamedia svazek nc rdacarrier Vedoucí práce: Martin Luštický Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta managementu, 2019 Obsahuje bibliografii Rok obhajoby 2019 Diploma thesis examines the topic of entry to a new market. The fundamental topic is European company entry to the emerging market. Diploma thesis is divided to literature analysis, practical study of the diploma thesis itself and summary of diploma thesis.The main objective of the diploma thesis is to develop the strategy of entry, of IT companies, to the Russian and Kazakh markets. The hypothesis is the following statement: the entry on Kazakh market is linked with a bigger number of bureaucratic obstacles, than on the Russian. The diploma thesis uses following methods: literature analysis, analysis of statistical data, analysis of basic economic and demographic situation, comparison and analogy. Research is based on Russian, Kazakh and other recourses of information. zahraniční obchod ph116729 czenas globalizace ph120568 czenas zahraniční trhy ph855197 czenas Kazachstán ge129556 czenas Rusko (federace) ge130512 czenas management [obor dipl. práce] diplomové práce fd132022 czenas foreign trade eczenas globalization eczenas foreign markets eczenas Kazakhstan eczenas Russia (Federation) eczenas master's theses eczenas Luštický, Martin, 1982- ola2011630147 ths Čejka, Pavel ISIS:102944 opn Vysoká škola ekonomická v Praze. Fakulta managementu ko2002109809 dgg https://insis.vse.cz/zp/59102/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/59102 Hlavní práce https://insis.vse.cz/zp/59102/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/59102/posudek/oponent/59848 Oponentura https://insis.vse.cz/zp/59102/podrobnosti dc:identifier vse59102 190123 59102 NEPOSILAT VSKP HSTU1 D 6803-V1 4202143501 20190812 MN6803 85 UEP01 BOOK Knihovna FM JH studovna I prezenční UEP01