03204ntm a22005537i 4500 000547456 CZ-PrVSE 20180915190850.0 m d cr n|||||||||| 180915s2018 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Veselá, Zuzana ISIS:127592 dis Between Spin and Post-Truth in Politics : The Development of Political Communication and Media Strategy eng Between Spin and Post-Truth in Politics : The Development of Political Communication and Media Strategy Zuzana Veselá 2018 ?? stran : digital, PDF soubor Vedoucí práce: Jan Němec Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů, 2018 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2018 Mendacity in democratic political campaigns flourishes in highly polarised, personality driven political environment where focus lies on message as opposed to detailed policy. The recent technological advancements which provided disruptions to the traditional media model and allowed politicians to communicate directly with voters through social media further facilitated the ease with which deceitful political message spread without being challenged. This study demonstrates how in such environment mendacity can become a rationally employed tool in a campaign strategy. It provides a comprehensive review of what these mendacity-prone conditions are and how they facilitate the successful use of mendacity. Through comparison of D. Trump´s 2016 presidential campaign and Leave´s official Brexit Campaign this study synthesises an efficient mendacity based communication and media strategy. Its aim is to raise awareness of these practices as they can be corrosive to democracy. Způsob přístupu: Internet international and diplomatic studies [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Alternative facts Spin Media strategy Donald Trump Boris Johnson US Presidential Campaign 2016 EU Referendum on Brexit 2016 Mendacity in politics Němec, Jan, 1980 srpen 23.- mzk2007377752 ths Dvořáková, Vladimíra, 1957- jn20001227490 opn Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů kn20010709400 dgg https://insis.vse.cz/zp/62512/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/62512 Hlavní práce https://insis.vse.cz/zp/62512/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/62512/posudek/oponent/58270 Oponentura https://insis.vse.cz/zp/62512/podrobnosti dc:identifier NEPOSILAT VSKP vse62512 180911 62512