03573ntm a22005777i 4500 000547771 CZ-PrVSE 20180915190850.0 m d cr n|||||||||| 180915s2018 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Moroz, Olha ISIS:128243 dis Influence of distinctive Japanese culture on doing business for American companies eng Influence of distinctive Japanese culture on doing business for American companies / Olha Moroz 2018 ?? stran : digital, PDF soubor Vedoucí práce: Květa Olšanová Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů, 2018 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2018 The actuality of chosen topic for the thesis results from the fact that Japan is third largest economy in the world which population of 127 million people that puts this country on 11th place in the world ranking. Japan is the country with high GDP, is 9th most competitive country in the world and 14th most innovation driven country. Economic, political, social and technological environments stress attractiveness of Japan for American companies. But, due to different cultures, failures of US companies are very common and this was the interest behind chosen topic. The practical part deals specifically with understanding of cultural differences between countries using Hofstede cultural dimensions, applying results of analysis to Wal-Mart case and providing recommendations to US companies on what that should take into account when entering Japanese market. The methodological tools used in this thesis include secondary research, case study method and 7 Ps model created by author in order to provide recommendations covering main obstacles created by distinctive culture. Secondary research is used to analyze the existing information required to complete the theoretical part of the analysis and partly practical. Case study method was used in order to analyze obstacles Wal-Mart faced on Japanese market and give recommendations. Způsob přístupu: Internet international business - central european business realities [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Market entry entry modes PEST analysis Hofstede model cultural dimensions Japan USA obstacles opportunities Olšanová, Květa vse20231202670 ths Neumannová, Pavla ISIS:94063 opn Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů kn20010709400 dgg https://insis.vse.cz/zp/62119/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/62119 Hlavní práce https://insis.vse.cz/zp/62119/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/62119/posudek/oponent/58485 Oponentura https://insis.vse.cz/zp/62119/priloha/17491 Přiloha k práci https://insis.vse.cz/zp/62119/podrobnosti dc:identifier NEPOSILAT VSKP vse62119 180831 62119