02805ntm a22005177i 4500 000549402 CZ-PrVSE 20180915190850.0 m d cr n|||||||||| 180915s2018 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Moravčík, Jan ISIS:127481 dis International Expansion Plan for Gentleman Store s.r.o. Company eng International Expansion Plan for Gentleman Store s.r.o. Company / Jan Moravčík 2018 ?? stran : digital, PDF soubor Vedoucí práce: Ladislav Tyll Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2018 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2018 The thesis aims to determine whether an expansion to other European markets is a profitable choice for a Czech start-up company Gentleman Store, suggests the most suitable countries for expansion, entry mode and briefly shows steps that are to be taken in order to make the expansion successful. To reach the goal of the thesis, an extensive desk research was conducted to narrow down the choice of countries suitable for expansion. Then a qualitative research was conducted - for the 3 most relevant countries, a manager from a Czech company that has successfully expanded in that country was interviewed to see what is the best way of being profitable as a business in the given market. In the end, a feasibility study with a timeline, brief financial and risk assessment for the 3 most relevant countries was suggested. Způsob přístupu: Internet international management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Strategic analysis Business strategy Internationalization Entry mode Market research Tyll, Ladislav xx0115948 ths Srivastava, Mohit ISIS:136048 opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 dgg https://insis.vse.cz/zp/64144/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/64144 Hlavní práce https://insis.vse.cz/zp/64144/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/64144/posudek/oponent/58713 Oponentura https://insis.vse.cz/zp/64144/podrobnosti dc:identifier NEPOSILAT VSKP vse64144 180908 64144