Davis, Scott M. Brand asset management: driving profitable growth through your brands. First edition. San Francisco: Jossey-Bass, [2002], ©2002. xvi, 265 stran. The Jossey-Bass business & management series.
Davis, S. M., & Aaker, D. A. (2002). Brand asset management: Driving profitable growth through your brands (First edition.). San Francisco: Jossey-Bass.
Styl ChicagoDavis, Scott M., and David A. Aaker. Brand Asset Management: Driving Profitable Growth Through Your Brands. First edition. San Francisco: Jossey-Bass, 2002.
Citace podle MLADavis, Scott M., and David A. Aaker. Brand Asset Management: Driving Profitable Growth Through Your Brands. First edition. San Francisco: Jossey-Bass, 2002.
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