Citace podle ČSN ISO 690

Davis, Scott M. Brand asset management: driving profitable growth through your brands. First edition. San Francisco: Jossey-Bass, [2002], ©2002. xvi, 265 stran. The Jossey-Bass business & management series. ISBN 0-787-96394-1.

Citace podle APA

Davis, S. M., & Aaker, D. A. (2002). Brand asset management: Driving profitable growth through your brands (First edition.). San Francisco: Jossey-Bass.

Styl Chicago

Davis, Scott M., and David A. Aaker. Brand Asset Management: Driving Profitable Growth Through Your Brands. First edition. San Francisco: Jossey-Bass, 2002.

Citace podle MLA

Davis, Scott M., and David A. Aaker. Brand Asset Management: Driving Profitable Growth Through Your Brands. First edition. San Francisco: Jossey-Bass, 2002.

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