03364ntm a22005177i 4500 000550948 CZ-PrVSE 20190120233150.0 m d cr n|||||||||| 190120s2018 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Hejnová, Aneta ISIS:113016 dis Gravitační model : stává se vzdálenost méně důležitou s pokroky v moderní technologii? eng Gravity relationship and trade : is distance becoming less important with advances in modern technologies? Aneta Hejnová 2018 ?? stran : digital, PDF soubor Vedoucí práce: Zuzana Křečková Kroupová Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů, 2019 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2019 The gravity model is an abundantly used method when estimating bilateral trade flows. Apart from other approaches, the gravity model is able to take into account the distance between the two trading partners as well as their size. Last decades have brought to us many new technological advances. One of them is the internet and the possibility to sell things online. That possibility has created a new job field – digital marketing, which is now the key determinant of the success of the e-commerce companies. Can these new advances partially compensate for the negative effect of distance? Moreover, what are the key variables determining the success of the company? We are working with panel data from 28 countries of the European Union (EU) in period 2010-2017. Using the panel data analysis, we aim to attempt to construct a gravity model of the international bilateral trade in printed matters among the Czech Republic (CZ) and other selected EU countries, which is subsequently compared on a real-life example thanks to the internal data from the Europosters company. We are able to create a data analysis, future marketing strategy and financial suggestions for each market, based on the data reviewed with OLS and random and fixed effects tests. Způsob přístupu: Internet economics of globalisation and european integration [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas bilateral trade internation trade distance gravity model panel data Křečková Kroupová, Zuzana, 1972- vse2011648461 ths Villaverde Castro, José opn Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů kn20010709400 dgg https://insis.vse.cz/zp/66356/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/66356 Hlavní práce https://insis.vse.cz/zp/66356/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/66356/posudek/oponent/59232 Oponentura https://insis.vse.cz/zp/66356/podrobnosti dc:identifier NEPOSILAT VSKP vse66356 190116 66356