03110ntm a22005057i 4500 000551658 CZ-PrVSE 20190120233150.0 m d cr n|||||||||| 190120s2018 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Procházka, Filip ISIS:87940 dis MARKET ENTRY STRATEGY OF ŠKODA AUTO INTO THE UNITED STATES eng Market Entry Strategy of Skoda-Auto into the United States / Filip Procházka 2018 ?? stran : digital, PDF soubor Vedoucí práce: Ilya Bolotov Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů, 2019 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2019 Czech Automobile manufacturer Škoda Auto has gone through dramatic development upon its acquisition by German Volkswagen Group in 1990. Since then Škoda grew exponentially and throughout previous years the automaker witnessed a monumental boom marked by two-digit annual sales growth rate, extension of its product portfolio by trending SUV type models and, ultimately, by becoming 2017’s second most profitable automaker by margin of the now eight-brand Volkswagen Group. Škoda’s popularity outgrew the European markets and the company raises its presence and share in Asian countries. Its entry to the American market has been wildly discussed by general public as well as media, especially following company’s secret registration of its trademarks in the US, but Škoda never confirmed nor disconfirmed these speculations. The aim of this thesis is to clarify whether entering the American automotive market would be feasible for the company and the entire Volkswagen Group, as well as to investigate and elaborate Škoda's potential on the US market and its appropriate market entry solution, whilst considering all major circumstances that might affect such action. Způsob přístupu: Internet arts management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Volkswagen Group USA Škoda Auto foreign market entry Bolotov, Ilya mzk2011670031 ths Král, Petr, 1979- pna2010582238 opn Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů kn20010709400 dgg https://insis.vse.cz/zp/65614/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/65614 Hlavní práce https://insis.vse.cz/zp/65614/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/65614/posudek/oponent/59466 Oponentura https://insis.vse.cz/zp/65614/podrobnosti dc:identifier NEPOSILAT VSKP vse65614 190119 65614