00956nam a22003017i 4500 000565461 CZ-PrVSE 20190925112923.0 ta 170221t20132013xxua fr 001 0 eng d LITERATURA V SYLABECH 978-0-273-77941-4 (brožováno) ABD103 cze ABA006 ABA006 rda 005 Management. Řízení Konspekt 4 650 Management and auxiliary services Conspectus 4 005.21 MRF Keller, Kevin Lane, 1956- mzk2007411198 aut Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller 4e global edition Boston : Pearson, [2013] ©2013 590 stran : ilustrace Always learning Obsahuje rejstřík Always learning NEPOSILAT STAX