03266ntm a22005177i 4500 000567383 CZ-PrVSE 20190720083859.0 m d cr n|||||||||| 190720s2019 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Çizmeci, Zeynep ISIS:135510 dis Destination Marketing : Promoting Cappadocia in terms of heritage and culture eng Destination Marketing : Promoting Cappadocia in terms of heritage and culture Zeynep Çizmeci 2019 ?? stran : digital, PDF soubor Vedoucí práce: Markéta Lhotáková Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů, 2019 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2019 Marketing is the whole of actions to promote or increase sales a product or service. Destination marketing is the whole of marketing methods used to increase the visibility of a particular destination, to accelerate its development and to increase the number of visitors. In this context, development of heritage and culture tourism in Turkey will contribute to popularity of Turkey’s tourism. At this point, Cappadocia is one of the most important destination in Turkey in terms of heritage and culture tourism which has significant potential to receive more visitors. The historical background of Cappadocia, the multicultural structure, the fairy chimneys, the subterranean cities with a unique texture, offers a unique experience to its visitors in terms of heritage and culture tourism. At this point, Cappadocia should be promoted in the international and local tourism in order to increase its recognition in competitive tourism industry by applying accurate destination marketing methods. Towards the marketing methods using the Cappadocia's contribution to development, will help Turkey's heritage and culture tourism to play a more active role in this field. Způsob přístupu: Internet international business - central european business realities [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Cappadocia heritage and culture tourism promoting destination destination marketing 7Ps of marketing mix Lhotáková, Markéta, 1971- pna2010582246 ths Zlatić, Marija ISIS:76341 opn Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů kn20010709400 dgg https://insis.vse.cz/zp/66155/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/66155 Hlavní práce https://insis.vse.cz/zp/66155/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/66155/posudek/oponent/62012 Oponentura https://insis.vse.cz/zp/66155/podrobnosti dc:identifier NEPOSILAT VSKP vse66155 190604 66155