02811ntm a22004937i 4500 000567561 CZ-PrVSE 20190720083859.0 m d cr n|||||||||| 190720s2019 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Lebedeva, Viktoriya ISIS:128894 dis Marketingová kampaň pro studenty z Ázerbajdžánu ke studiu v České republice eng Marketing campaign for students from Azerbaijan to study in Czech Republic / Viktoriya Lebedeva 2019 ?? stran : digital, PDF soubor Vedoucí práce: Markéta Lhotáková Bakalářská práce (Bc.)—Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů, 2019 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2019 The purpose of this bachelor thesis is to determine the advantages of Czech education system from perspective of students from Azerbaijan and propose a theoretical model of influencing their decision-making process by marketing strategies in favor of Czech Republic. In a more detailed view, the aim is to define the push and pull factors, most significant potential barriers and other factors which are taken into consideration by students from Azerbaijan while choosing a school abroad. An outcome would be to provide suggestions for improvement. I would like this thesis to be a helpful guide for future high-school graduates in Azerbaijan during their decision-making process in the period of applying for universities or exchange semesters by considering Czech Republic as the main option. Způsob přístupu: Internet international business [obor bakal. práce] bakalářské práce fd132403 czenas bachelor's theses eczenas students abroad marketing approach push and pull factors of decision making Lhotáková, Markéta, 1971- pna2010582246 ths Lipavská, Markéta ISIS:93832 opn Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů kn20010709400 dgg https://insis.vse.cz/zp/66692/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/66692 Hlavní práce https://insis.vse.cz/zp/66692/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/66692/posudek/oponent/61305 Oponentura https://insis.vse.cz/zp/66692/podrobnosti dc:identifier NEPOSILAT VSKP vse66692 190607 66692