03174ntm a22005057i 4500 000567564 CZ-PrVSE 20190915095738.0 m d cr n|||||||||| 190915s2019 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Prymak, Yana ISIS:97896 dis Digitální Marketing na B2B Trzích Stavebních Zařízení : Doosan Infracore Europe eng Digital Marketing on the B2B Market of Construction Equipment : Doosan Infracore Europe Case Yana Prymak 2019 ?? stran : digital, PDF soubor Vedoucí práce: Markéta Lhotáková Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů, 2019 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2019 Objective of this work is analysing an existing marketing strategy focusing on digital marketing performance and make valuable propositions of the new DOOSAN Infracore Europe digital marketing strategy, which is a top machinery manufacturer and a global leader in Infrastructure Support Business. Methodology used is survey research and case study analysis.In the first main part of the thesis the theoretical framework of the B2B Digital Marketing is presented. The theoretical part describes main differences of B2B and B2C markets and features, on which a B2B service company needs to focus on in order to develop an effective digital marketing strategy. Theory will be followed by the practical part where the theoretical framework will be applied to the practical problem examined. Second part will contain company information, its current activities in digital marketing and situation on the market. The relevant survey will be conducted and its results will be evaluated.Final part will suggest new digital marketing strategy listing specific steps to be taken in order to improve company’s digital marketing performance. Způsob přístupu: Internet mezinárodní politika a diplomacie [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas infrastructure support business digital marketing construction equipment B2B marketing Lhotáková, Markéta, 1971- pna2010582246 ths Nemstsveridze, Beka opn Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů kn20010709400 dgg https://insis.vse.cz/zp/66696/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/66696 Hlavní práce https://insis.vse.cz/zp/66696/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/66696/posudek/oponent/62263 Oponentura https://insis.vse.cz/zp/66696/podrobnosti dc:identifier NEPOSILAT VSKP vse66696 190911 66696