03196ntm a22005177i 4500 000567932 CZ-PrVSE 20190720083859.0 m d cr n|||||||||| 190720s2019 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Trofimchuk, Iuliia ISIS:109858 dis Předpoklady pro úspěšný rozvoj privátních značek na českém maloobchodním trhu. eng Antecedents of successful private label business in the Czech retail environment / Iuliia Trofimchuk 2019 ?? stran : digital, PDF soubor Vedoucí práce: Květa Olšanová Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů, 2019 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2019 The development of private label brands is one of the most promising directions for connection between retailers and customers. Private label brands have grown from cheap second-rate products to the competitors to popular manufacturer brands. This master’s thesis studies customers’ perception of private label brands in the Czech Republic and key success factors which influence customers’ decisions during buying private label brands. It evaluates the relationship between the development of private label brands, the retailers’ strategies and customers’ perception. After an investigation of theoretical review and previous studies of this topic, five research questions have been formulated which helped to analyze the purchasing behaviour of Czech customers towards private label brands (based on quantitative research amongst private labels buyers in the Czech Republic). The key findings of this thesis are determined factors which influence customers' perception of private label brands in the Czech Republic as well as the success of retailers' strategies in this field. Způsob přístupu: Internet international business - central european business realities [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Private label brands manufacturer brands customers’ perception retailers’ strategy purchasing behavior Olšanová, Květa vse20231202670 ths Neumannová, Pavla ISIS:94063 opn Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů kn20010709400 dgg https://insis.vse.cz/zp/65711/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/65711 Hlavní práce https://insis.vse.cz/zp/65711/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/65711/posudek/oponent/62240 Oponentura https://insis.vse.cz/zp/65711/podrobnosti dc:identifier NEPOSILAT VSKP vse65711 190604 65711