03233ntm a22005057i 4500 000567938 CZ-PrVSE 20190720083859.0 m d cr n|||||||||| 190720s2019 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Kharabuha, Yevhen ISIS:135517 dis NADNÁRODNÍ SPOLEČNOSTI V KREATIVNÍM PRŮMYSLU A SPECIFIKA JEJICH ŘÍZENÍ eng MULTINATIONAL CORPORATIONS IN THE CREATIVE INDUSTRIES AND SPECIFICS IN ITS MANAGEMENT / Yevhen Kharabuha 2019 ?? stran : digital, PDF soubor Vedoucí práce: Mikuláš Pichanič Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2019 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2019 The topic of the paper is connected to management of the business units involved in multinational level of operations. Nowadays, we are witnessing a growing importance of the creative economy. It is expressed in its evolving contribution share to the world GDP as well as the increasing importance of creative economy as employer across different countries and wide range of its industries. It is accompanied by future significance of the creative economy in terms of employment, as due to the technological development certain jobs can simply be eliminated. The creative economy has distinctive difference from the traditional economy. Thus, it has its own features for management of organizations involved in this type of economy. One of the growing sectors in this economy is becoming the design and new media, which includes the video game design. Low investigation level of the video gaming business management has become one of the main reasons for this paper development. Thus, the main goal of this Master Thesis could be defined as investigation of management features of multinational companies engaged in the video game industry, using the real example of Activision Blizzard company. Způsob přístupu: Internet international business - central european business realities [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas MNC video games management features creative economy Pichanič, Mikuláš, 1942- ola2004212069 ths Mayerhoffer, Manuel ISIS:144113 opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 dgg https://insis.vse.cz/zp/65994/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/65994 Hlavní práce https://insis.vse.cz/zp/65994/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/65994/posudek/oponent/62179 Oponentura https://insis.vse.cz/zp/65994/podrobnosti dc:identifier NEPOSILAT VSKP vse65994 190606 65994