03302ntm a22004937i 4500 000567939 CZ-PrVSE 20190720083859.0 m d cr n|||||||||| 190720s2019 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Khlynin, Artem ISIS:135518 dis Marketing Strategy in Latin American Region for GE Aviation H-series Turboprop Engines eng Marketing Strategy in Latin American Region for GE Aviation H-series Turboprop Engines / Artem Khlynin 2019 ?? stran : digital, PDF soubor Vedoucí práce: Mikuláš Pichanič Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2019 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2019 The objective of this master thesis is to evaluate the current market position of GE Aviation’s turboprop aircraft engines in the Latin American region. The outcome of this thesis is a decision on the market perspectives and opportunities for the company. The conclusion is based on the analysis of macroeconomic factors of the selected region; aircraft fleet structure, trends and opportunities; analysis of competition; and the results of three interviews conducted with GE Aviation Czech representatives. First, the theoretical part is concentrated on the topics of market and competition analysis. Interview methodology is described at the end of the first part. Second, the analytical part is dedicated to the economic analysis of Latin American markets with an emphasis on key countries and regions. The research is concentrated on the current competition and the Latin American market. Moreover, general trends in the aviation sector are described and analyzed in the perspective of a turboprop aircraft. Interview results with leading sales and business development representatives are provided in the last part of the thesis. The general conclusion on possible market strategy is made based on primary and secondary research results and on the interview results interpretation. Způsob přístupu: Internet international business - central european business realities [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Marketing Strategy Latin America Aviation Pichanič, Mikuláš, 1942- ola2004212069 ths Mayerhoffer, Manuel ISIS:144113 opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 dgg https://insis.vse.cz/zp/65997/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/65997 Hlavní práce https://insis.vse.cz/zp/65997/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/65997/posudek/oponent/62178 Oponentura https://insis.vse.cz/zp/65997/podrobnosti dc:identifier NEPOSILAT VSKP vse65997 190606 65997