03034ntm a22005057i 4500 000568852 CZ-PrVSE 20190720083859.0 m d cr n|||||||||| 190720s2019 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Loaiza Perez, Daniel Felipe ISIS:121022 dis The Use of Design Thinking and Lean Start-Up Methodologies to Market-Test a Bootstrap Business Idea eng Designing solutions to solve Bootstrap entrepreneurship problems. A case study of Tropikana / Daniel Felipe Loaiza Perez 2019 ?? stran : digital, PDF soubor Vedoucí práce: Tomáš Ryška Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2019 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2019 In this thesis, I focus on the use of design thinking and lean tools to solve my needs as a bootstrapped entrepreneur going through an ideation phase. My starting point is an idea for a clothing brand and the millennial demographic. In the thesis, I present secondary research to explain the limitations of a bootstrapped entrepreneur and present the theories of Design Thinking and Lean Start-up, its methodologies, values, philosophies and tools. Then, I use ethnographic fieldwork observations (primary research) as departure point to, through the use of design thinking and lean tools, develop concept, product prototype, test the market and arrive to recommendations towards an iterative market-learning process for the business idea. I finally provide a roadmap for other bootstrapped entrepreneurs like myself that shows how to transform a business idea into a market-test that can lead to a business model or save valuable resources through fast market testing. Způsob přístupu: Internet international management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Lean Start-up Design Thinkin Market Test Ryška, Tomáš, 1976- xx0111891 ths Říha, Jan opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 dgg https://insis.vse.cz/zp/65587/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/65587 Hlavní práce https://insis.vse.cz/zp/65587/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/65587/posudek/oponent/63452 Oponentura https://insis.vse.cz/zp/65587/priloha/18683 Přiloha k práci https://insis.vse.cz/zp/65587/podrobnosti dc:identifier NEPOSILAT VSKP vse65587 190612 65587