02780ntm a22005057i 4500 000568975 CZ-PrVSE 20190720083859.0 m d cr n|||||||||| 190720s2019 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Štěpánek, Martin ISIS:108344 dis Strategie vstupu na trh pro značku E.daniely eng Market entry strategy for E.daniely / Martin Štěpánek 2019 ?? stran : digital, PDF soubor Vedoucí práce: Ladislav Tyll Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2019 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2019 The thesis aims to provide a recommendation to the Czech fashion producer E.daniely to which new international market it should expand with its products and what mode of entry it should select. In the theoretical part, the literature written on topics such as internationalization, market selection process and entry modes is reviewed and the reader is familiarized with widely used strategy frameworks that are later used in the practical part of the thesis. The first half of the practical part introduces the company and outlines the methodology of how the most promising country will be selected. In the second half, the data collected by the desk research are presented and the countries are quantitatively assessed. It was concluded that E.daniely should start its international expansion by exporting to Austria through a company’s sales representative. Způsob přístupu: Internet international management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Internationalization market entry strategy mode of entry fashion producer Tyll, Ladislav xx0115948 ths Srivastava, Mohit ISIS:136048 opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 dgg https://insis.vse.cz/zp/67527/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/67527 Hlavní práce https://insis.vse.cz/zp/67527/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/67527/posudek/oponent/62469 Oponentura https://insis.vse.cz/zp/67527/podrobnosti dc:identifier NEPOSILAT VSKP vse67527 190612 67527