02821ntm a22005057i 4500 000569021 CZ-PrVSE 20190720083859.0 m d cr n|||||||||| 190720s2019 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Gasanov, Gasan ISIS:120073 dis Podnikatelský plán - zdravé jídlo restaurace eng Business plan - healthy food restaurant / Gasan Gasanov 2019 ?? stran : digital, PDF soubor Vedoucí práce: Blanka Habrmanová Bakalářská práce (Bc.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2019 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2019 The aim of this bachelor thesis is to create a comprehensive business plan for launching a healthy quick service restaurant called “Slices” as well as to assess its viability on the Russian market. The business plan is divided into theoretical and practical parts. The theoretical part was to create a strong and solid framework based on academic literature, while the practical part was aimed at the implementation of learned principles in practice. The purpose of the plan is to assess all the market features, determine attractiveness and the level of competition within the industry, select target audiences and determine key stakeholders. Based on these analyses the most appropriate marketing strategy and communicational channels will be selected. Moreover, a detailed financial plan will show the level of investments required for a successful start and running of the company. Způsob přístupu: Internet corporate finance and management [obor bakal. práce] bakalářské práce fd132403 czenas bachelor's theses eczenas Entrepreneurship Fast food industry Healthy food Business Plan Habrmanová, Blanka mzk2007430826 ths Kűchler, Jiří ISIS:94317 opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 dgg https://insis.vse.cz/zp/67784/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/67784 Hlavní práce https://insis.vse.cz/zp/67784/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/67784/posudek/oponent/63310 Oponentura https://insis.vse.cz/zp/67784/podrobnosti dc:identifier NEPOSILAT VSKP vse67784 190605 67784