02985ntm a22005177i 4500 000569116 CZ-PrVSE 20190720083859.0 m d cr n|||||||||| 190720s2019 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Wong, Hoi Ying ISIS:134906 dis The Development of Mobility as a Service in China and Its Impact on Automobile Manufacturers eng The Development of Mobility as a Service in China and Its Impact on Automobile Manufacturers / Hoi Ying Wong 2019 ?? stran : digital, PDF soubor Vedoucí práce: Mohit Srivastava Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2019 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2019 Mobility as a Service (MaaS) is not only the latest buzzword, but also a driver for the disruptive change in the automotive industry. The aim of this thesis is to suggest new business models for automobile manufacturers so as to capture the opportunities and overcome the threats brought by the development of MaaS. To begin with, the author first analyses the current situation of the Chinese MaaS market based on three different levels: country level, industry level, and customer level. Secondary research and customer survey are adopted to collect data for the analytical purpose. Thereafter, expert interviews are conducted in order to generate insights into the possible new business model options. Based on all the findings, three new business model options, which are B2B asset provider, Mobility service provider, and Autonomous mobility experience pioneer are proposed by using the 4I framework for the innovation process. Způsob přístupu: Internet international management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Business model innovation Automobile manufacturers MaaS development China Mobility as a Service Srivastava, Mohit ISIS:136048 ths Tyll, Ladislav xx0115948 opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 dgg https://insis.vse.cz/zp/68429/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/68429 Hlavní práce https://insis.vse.cz/zp/68429/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/68429/posudek/oponent/62603 Oponentura https://insis.vse.cz/zp/68429/podrobnosti dc:identifier NEPOSILAT VSKP vse68429 190613 68429