02875ntm a22005177i 4500 000569181 CZ-PrVSE 20190922100502.0 m d cr n|||||||||| 190922s2019 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Kantor, Tomasz ISIS:128346 dis Business plan eng Business Plan / Tomasz Kantor 2019 ?? stran : digital, PDF soubor Vedoucí práce: Karel Pernica Bakalářská práce (Bc.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2019 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2019 The goal of this thesis is to create a detailed business plan for the startup idea. The company is focused on the harmful effect of social media and argues the business to be the best current solution to the problem. The first part of the thesis consists of thorough descriptions of components of a successful business plan, and following sections bring the theory into the practice. One of the objectives of the plan is the validation of the business idea. In the strategic section are commonly used frameworks and analyses for the evaluation of the market and company’s competitive advantage. Scenario planning based on two uncertainties deals with the potential financial crisis and its impact on the company. Second, to last is an original marketing plan which combines traditional marketing practices and modern ways which often take advantage of the latest technology trends. Finally, the financial plan which projects cash flow three years to the future and finds the profitable business model. Způsob přístupu: Internet corporate finance and management [obor bakal. práce] bakalářské práce fd132403 czenas bachelor's theses eczenas Startup Mobile app Mental health Business plan Social media Pernica, Karel ISIS:80917 ths Honcová, Martina ISIS:82504 opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 dgg https://insis.vse.cz/zp/68977/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/68977 Hlavní práce https://insis.vse.cz/zp/68977/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/68977/posudek/oponent/64130 Oponentura https://insis.vse.cz/zp/68977/podrobnosti dc:identifier NEPOSILAT VSKP vse68977 190921 68977