TY - BOOK TI - Brand seduction : how neuroscience can help marketers build memorable brands AU - Weber, Daryl, CY - Wayne, New Jersey PB - Career Press PY - 2016 LA - English SN - 9781632659859 (e-book) SN - 9781632650139 N1 - Includes index. UR - https://ebookcentral.proquest.com/lib/vsep/detail.action?docID=4722738 UR - https://knihovna.vse.cz/zdroje/proquest-ebook-central/?info ER -