03270ntm a22005177i 4500 000610554 CZ-PrVSE 20191008180657.0 m d cr n|||||||||| 191008s2019 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Mehra, Shrey ISIS:135875 dis Vstupní strategie globálních korporací na trzích zemí mimo EU (Indie) eng Entry strategy of global corporations on the markets of non EU countries ( India) / Shrey Mehra 2019 ?? stran : digital, PDF soubor Vedoucí práce: Mikuláš Pichanič Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2019 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2019 The primary objective of this master thesis is to explore and analyze the market entry strategies of multinational corporations in India. While the secondary objectives are to analyze the retail industry of India and market entry strategy of Walmart India. The outcome of this thesis is a decision on the market perspectives and potential opportunities for the company in the coming years. The conclusion is based on the analysis of the current market and political scenario; investment regulations, competition analysis. The thesis is divided into three chapters and the conclusion thereafter.The First chapter explains about the economy and industry (retail) analysis, while the second chapter consist of the theoretical part is concentrated on the market opportunities for the global retail players and the theoretical aspects of market entry strategies, with a case study of each entry strategies. In the third chapter, I started with an analysis of Walmart company worldwide and then explained about the history and current situation of Walmart in India, while the key talking point in this chapter is about the change in their market entry strategy in 2013. Způsob přístupu: Internet international business - central european business realities [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas entry strategy walmart retail industry wholly owned subsidiary Pichanič, Mikuláš, 1942- ola2004212069 ths Říha, David mzk20211128861 opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 dgg https://insis.vse.cz/zp/65991/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/65991 Hlavní práce https://insis.vse.cz/zp/65991/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/65991/posudek/oponent/64167 Oponentura https://insis.vse.cz/zp/65991/priloha/19164 Přiloha k práci https://insis.vse.cz/zp/65991/podrobnosti dc:identifier NEPOSILAT VSKP vse65991 191003 65991