Citace podle ČSN ISO 690

Keller, Kevin Lane. Strategic brand management: building, measuring, and managing brand equity. Pearson international edition. Upper Saddle River: Pearson/Prentice Hall, 2008. xxi, 692 stran. ISBN 978-0-13-233622-2.

Citace podle APA

Keller, K. L. (2008). Strategic brand management: Building, measuring, and managing brand equity (Third edition.). Upper Saddle River: Pearson/Prentice Hall.

Styl Chicago

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Third edition. Upper Saddle River: Pearson/Prentice Hall, 2008.

Citace podle MLA

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Third edition. Upper Saddle River: Pearson/Prentice Hall, 2008.

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