Keller, Kevin Lane. Strategic brand management: building, measuring, and managing brand equity. Pearson international edition. Upper Saddle River: Pearson/Prentice Hall, 2008. xxi, 692 stran.
Keller, K. L. (2008). Strategic brand management: Building, measuring, and managing brand equity (Third edition.). Upper Saddle River: Pearson/Prentice Hall.
Styl ChicagoKeller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Third edition. Upper Saddle River: Pearson/Prentice Hall, 2008.
Citace podle MLAKeller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Third edition. Upper Saddle River: Pearson/Prentice Hall, 2008.
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