02981ntm a22005297i 4500 000614659 CZ-PrVSE 20190909112111.0 m d cr n|||||||||| 190909s2019 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Höllriegel, Isabella ISIS:134900 dis The smart home market and its barriers to adoption for consumers in Western Europe eng Barriers for the adoption of Smart Home products in the German and UK market / Isabella Höllriegel 2019 ?? stran : digital, PDF soubor Vedoucí práce: Ladislav Tyll Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2019 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2019 Digitalization has a huge impact on human life, up to a point where components in households are interconnected and enabled to communicate with each other through IoT technology, automating every-day tasks previously executed by humans. The market for such Smart Homes is expected to grow significantly in the next years, however, the UK and Germany show a lower utilization rate on household basis than the United States or Northern European countries. Throughout this thesis, application areas and device categories are identified, IoT and AI are put into context and the UK and German Smart Home markets are analyzed. In an empirical study, it is verified that age, location and ownership status influence consumers’ attitude towards the Smart Home concept and that data security concerns are identified as the main barrier, preventing prospective customers to adopt Smart Home technology. Způsob přístupu: Internet international management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Smart Home IoT barriers for adoption data security digitalization Tyll, Ladislav xx0115948 ths Srivastava, Mohit ISIS:136048 opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 dgg https://insis.vse.cz/zp/68485/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/68485 Hlavní práce https://insis.vse.cz/zp/68485/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/68485/posudek/oponent/64024 Oponentura https://insis.vse.cz/zp/68485/priloha/19249 Přiloha k práci https://insis.vse.cz/zp/68485/podrobnosti dc:identifier NEPOSILAT VSKP vse68485 190906 68485