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The influence of culture on multinational corporations advertising strategies

Bibliographic Details
Main Author: Barre, Laetitia (Dissertant)
Other Authors: Štěrbová, Ludmila, 1957- (Thesis advisor), Nidam, Adas (Opponent)
Format: Thesis
Language:English
Year: 2019
Subjects:
international business - central european business realities [obor dipl. práce]
Online Access:VŠKP v InSIS
Hlavní práce
Hodnocení vedoucího
Oponentura
Přiloha k práci