Personal branding on social media : predictors of self-presentation and relationship management of German academics - Kapidzic, Sanja (Baden-Baden, Germany : Nomos, 2018)
8.5 Model of Personal Branding -- 8.5.1 Direct Relationships in Personal Branding Model -- 8.5.2 Indirect Relationships in Personal Branding Model -- 9 Discussion and Conclusion -- 9.1 Summary and Discussion of the Personal Branding Model -- 9.2 Placing the Results in a Broader Theoretical Context -- 9.3 Limitations and Directions for Future Research -- References -- Appendix.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Branding (Marketing); Social media; elektronické knihy; electronic books