06077nam a2200517 i 4500 000633950 MiAaPQ 20191001071923.0 m o d | cr cnu|||||||| 181011s2018 gw o 000 0 eng d NEZPRACOVANÝ IMPORT 9783848743421 9783845285665 (e-book) (MiAaPQ)EBC5519509 (Au-PeEL)EBL5519509 (OCoLC)1054833562 HF5415.1255 .K375 2018 658.827 23 Kapidzic, Sanja, author. Personal branding on social media : predictors of self-presentation and relationship management of German academics / Sanja Kapidzic. Baden-Baden, Germany : Nomos, 2018. 1 online resource (309 pages). text txt rdacontent computer c rdamedia online resource cr rdacarrier Internet Research ; Volume 46 Description based on print version record. Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Cover -- 1 Introduction -- 1.1 The Broader Societal Context -- 1.2 The Contemporary Professional Context -- 1.3 Personal Branding in Contemporary Careers -- 1.4 The Present Study -- 2 Conceptualization of Personal Branding -- 2.1 Personal Branding in Self-Management Literature -- 2.1.1 Personal Responsibility in a Changing Environment -- 2.1.2 Marketing and Monitoring of the Personal Brand -- 2.1.3 Implications from Self-Management Literature -- 2.2 Personal Branding from an Academic Perspective -- 2.2.1 Categorizing Persons for the Application of Branding -- 2.2.2 Conceptualization and Definition of Personal Branding -- 2.2.3 Context of Personal Branding -- 2.3 Personal Branding Behaviors -- 2.3.1 Self-Promotion -- 2.3.2 Ingratiation -- 2.3.3 Networking -- 2.4 Synthesis and Implications for the Present Study -- 3 Theoretical Backdrop -- 3.1 Social Capital -- 3.1.1 Definition and Conceptualization of Social Capital -- 3.1.2 Reputation as Part of Social Capital -- 3.2 Impression Management -- 3.2.1 Strategy and Impression Management -- 3.2.2 Reputation as Impression Management Motive -- 3.3 Impression Management Process Model -- 3.3.1 Environmental Setting -- 3.3.2 Personal Factors -- 3.3.3 Social Factors -- 3.4 Synthesis and Implications for the Present Study -- 4 Social Media and Personal Branding -- 4.1 The Internet as Communication Channel -- 4.1.1 Internet Affordances -- 4.1.2 Personal Information on the Internet -- 4.2 Social Media Formats -- 4.2.1 Definition of Social Media -- 4.2.2 Social Media Formats Relevant to Personal Branding -- 4.2.2.1 Social Network Sites -- 4.2.2.2 Microblogs -- 4.3 Reputation and Social Media -- 4.3.1 Personal Information on Social Media -- 4.3.2 Relevance of Reputation Management on Social Media -- 4.4 Personal Branding Behaviors on Social Media. 4.5 Synthesis and Implications for the Present Study -- 5 The Academic Context -- 5.1 Careers in Academia in Germany -- 5.1.1 Structural Factors Relevant to Academic Careers -- 5.1.2 Individual Factors Relevant to Academic Careers -- 5.1.3 Publication, Visibility, and Academic Reputation -- 5.2 Situating Personal Branding in Academic Communication -- 5.2.1 Informal Scholarly Communication -- 5.2.2 Personal Branding Audience in the Academic Context -- 5.3 Social Media Use in Academia -- 5.3.1 Extent of Social Media Use by Scholars -- 5.3.2 Social Media and Academic Reputation -- 5.4 Synthesis and Implications for the Present Study -- 6 Model of Personal Branding of Academics on Social Media -- 6.1 Personal Branding Behaviors of Academics on Social Media -- 6.1.1 Self-Promotion Behaviors of Academics -- 6.1.2 Ingratiation Behaviors of Academics -- 6.1.3 Networking Behaviors of Academics -- 6.2 Application of Process Model to Academics on Social Media -- 6.2.1 Environment in the Context of Social Media -- 6.2.2 Personal Factors in Academia and Social Media -- 6.2.3 Social Factors in Academia and Social Media -- 6.3 Synthesis and Implications for the Present Study -- 6.4 Research Questions and Hypotheses -- 7 Method and Study Design -- 7.1 Study Design -- 7.2 Sampling and Procedure -- 7.2.1 Sample -- 7.2.2 Procedure -- 7.3 Description of Sample -- 7.4 Questionnaire -- 7.4.1 Pretest -- 7.4.2 Variables -- 8 Results -- 8.1 Personal Branding Behaviors -- 8.1.1 Activities Important to Academic Career Advancement -- 8.1.2 Personal Branding of Academics on Social Media -- 8.2 Environmental Setting -- 8.3 Personal Factors -- 8.3.1 Demographic and Professional Factors -- 8.3.2 Perceived Relevance of the Social Media Environment -- 8.3.3 Personal Branding Efficacy -- 8.3.4 Comparison Orientation -- 8.4 Social Factors. 8.5 Model of Personal Branding -- 8.5.1 Direct Relationships in Personal Branding Model -- 8.5.2 Indirect Relationships in Personal Branding Model -- 9 Discussion and Conclusion -- 9.1 Summary and Discussion of the Personal Branding Model -- 9.2 Placing the Results in a Broader Theoretical Context -- 9.3 Limitations and Directions for Future Research -- References -- Appendix. Branding (Marketing) Social media. elektronické knihy fd186907 czenas electronic books eczenas Print version: Kapidzic, Sanja. Personal branding on social media : predictors of self-presentation and relationship management of German academics. Baden-Baden, Germany : Nomos, 2018 309 pages Internet research ; Volume 46. 9783848743421 ProQuest (Firm) Internet research ; Volume 46. https://ebookcentral.proquest.com/lib/vsep/detail.action?docID=5519509 Plný text https://knihovna.vse.cz/zdroje/proquest-ebook-central/?info Informace o práci s e-knihami PQ-OWNED EB NEPOSILAT EB