03058ntm a22005057i 4500 000658980 CZ-PrVSE 20200119164941.0 m d cr n|||||||||| 200119s2019 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Ismailova, Mariam ISIS:122201 dis Marketing strategy of Nike eng Marketing strategy of Nike / Mariam Ismailova 2019 ?? stran : digital, PDF soubor Vedoucí práce: Přemysl Průša Bakalářská práce (Bc.)—Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů, 2020 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2020 Founded in 1976, Nike became a global leader in the footwear market in 2019. This thesis aims to present the marketing strategy of Nike. In the theoretical part, I described the brief history, marketing strategy and objectives of Nike. To answer, how Nike got strong positioning in the market, in the practical part, there is a critical assessment of the current marketing strategy of Nike and the revelation of the main critical success factors as well as suggestions of some proposals for further improvement. This thesis analyses segmentation, targeting, positioning of the Nike and marketing/communication mixes of the company.In this thesis are presented the Czech target market, SWOT analysis of the Nike and research among potential customers of the Nike SB collection – skaters segment.Results showed a trivial effect on the Czech market by Nike’s promotion, but globally it is keeping first positions with the biggest advertising budget and wide range of the product or service offerings.This study emphasizes to handle Nike’s global weakness and opportunities by a company, so there are recommendations included. Způsob přístupu: Internet international business [obor bakal. práce] bakalářské práce fd132403 czenas bachelor's theses eczenas Nike Marketing Analysis Průša, Přemysl, 1980- mzk2007430834 ths Asmalovskij, Alexandr ISIS:89066 opn Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů kn20010709400 dgg https://insis.vse.cz/zp/68297/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/68297 Hlavní práce https://insis.vse.cz/zp/68297/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/68297/posudek/oponent/64834 Oponentura https://insis.vse.cz/zp/68297/priloha/19528 Přiloha k práci https://insis.vse.cz/zp/68297/podrobnosti dc:identifier NEPOSILAT VSKP vse68297 200116 68297