03180ntm a22005177i 4500 000659021 CZ-PrVSE 20200125125544.0 m d cr n|||||||||| 200125s2019 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Vedra, Stanislav ISIS:94827 dis Product Discovery Practices of Technology Companies in the Czech Republic eng Product Discovery Practices of Technology Companies in the Czech Republic / Stanislav Vedra 2019 ?? stran : digital, PDF soubor Vedoucí práce: Ota Novotný Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta informatiky a statistiky, 2020 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2020 The goal of this thesis is to evaluate product discovery practices in the Czech Republic based on two objectives. The first objective is about analyzing product discovery practices based on literature. The second objective is about interviewing product managers to find out how they carry out product discovery. The evaluation is based on comparison of these two perspectives, i.e., theoretical and practical application of product discovery practices. The interviews were conducted with ten product managers using qualitative semi-structured interviews. The interviews were analyzed by thematic analysis. The evaluation consist of 14 practices, namely double diamond, objectives and key results, outcome-based roadmap, experimental approach, golden circle, value-complexity matrix, jobs to be done, feedback collection, competitive analysis, opportunity solution tree, prototyping, testing, user story mapping, and discovery sprint. All of them were found in the interviews except opportunity solution tree. However, the evaluation indicates that practical application of product discovery practices exceeds theoretical expectations. Způsob přístupu: Internet informační systémy a technologie [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Product discovery dual-track agile product manager software product management thematic analysis Novotný, Ota, 1971- jn20001103447 ths Potančok, Martin vse20201071395 opn Vysoká škola ekonomická v Praze. Fakulta informatiky a statistiky kn20010709399 dgg https://insis.vse.cz/zp/69193/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/69193 Hlavní práce https://insis.vse.cz/zp/69193/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/69193/posudek/oponent/64726 Oponentura https://insis.vse.cz/zp/69193/podrobnosti dc:identifier NEPOSILAT VSKP vse69193 200124 69193