01727nam a2200385 a 4500 000663043 StDuBDS 20200118113240.0 m||||||||d|||||||| cr|||||||||||| 120704s2011 enka fo| 001|0 eng|d NEZPRACOVANÝ IMPORT 9780191724886 (ebook) : No price HF5415.13 .O97 2011 658.8 23 The Oxford handbook of strategic sales and sales management [elektronický zdroj] / edited by David W. Cravens, Kenneth Le Meunier-FitzHugh and Nigel F. Piercy. Strategic sales and sales management Oxford : Oxford University Press, 2011. 1 online resource (xxi, 637 p.) : ill. Includes bibliographical references and index. 'The Oxford Handbook of Strategic Sales and Sales Management' is a comprehensive overview of the latest research in the area by leading international academics. The handbook is suitable for academics, professionals, and those taking professional qualifications in sales and marketing. Description based on print version record. Marketing Management. Sales management. Cravens, David W. Le Meunier-FitzHugh, Kenneth. Piercy, Nigel. Print version 9780199569458 Oxford handbooks online http://dx.doi.org/10.1093/oxfordhb/9780199569458.001.0001 Plný text https://knihovna.vse.cz/zdroje/oxford-handbooks-online-scholarly-research-reviews/?info Informace o práci s e-knihami OXFORD EB NEPOSILAT EB