03095ntm a22004937i 4500 000674823 CZ-PrVSE 20200606082332.0 m d cr n|||||||||| 200606s2020 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Zhao, Ziye ISIS:135528 dis Market Entry Strategy of the Global Corporations on the Markets of China eng Market Entry Strategy of the Global Corporations on the Markets of China / Ziye Zhao 2020 ?? stran : digital, PDF soubor Vedoucí práce: Mikuláš Pichanič Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2020 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2020 With the rapid development of social and economic globalization, the process of world economic globalization has become an irreversible trend. In the process of globalization, multinational companies are the most important carriers. However, the choice of market entry strategy is a key issue for the success of multinational corporations. Appropriate entry strategy will have a significant impact on the future management and business performance of enterprises. This will also bring huge convenience and profits to the enterprise. On the other hand, the speed and scope of Chinese economic growth make it unique. As one of the most attractive investment destinations for global investors, almost all the world's automobile manufacturing giants now have factories in China. Volkswagen Group is one of the earliest investors in China and the largest foreign automobile manufacturer, and its entry and development strategy has been very successful. This term paper will analyze which specific mode Volkswagen uses to enter the Chinese market, and analyze the reasons behind this choice in detail. Způsob přístupu: Internet international business - central european business realities [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Market Entry Strategies Multinational Corporations China Pichanič, Mikuláš, 1942- ola2004212069 ths Staňková, Anna, 1951- pna2008424795 opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 dgg https://insis.vse.cz/zp/65992/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/65992 Hlavní práce https://insis.vse.cz/zp/65992/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/65992/posudek/oponent/66457 Oponentura https://insis.vse.cz/zp/65992/podrobnosti dc:identifier NEPOSILAT VSKP vse65992 200603 65992