03206ntm a22005897i 4500 000674839 CZ-PrVSE 20200606082332.0 m d cr n|||||||||| 200606s2020 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Movla-zada, Ulviyya ISIS:143183 dis Trendy digitálního marketingu v potravinářském a nápojovém průmyslu eng Digital marketing trends in food and beverage industry / Ulviyya Movla-zada 2020 ?? stran : digital, PDF soubor Vedoucí práce: Markéta Lhotáková Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů, 2020 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2020 The Master thesis focuses on the digital marketing trends and instruments used in Food and Beverage industry in Azerbaijani Republic. The aim is to find out which digital marketing instruments are mostly used in food and beverage industry nowadays, which of them are really effective for both, consumer and producer’s sides and which of them most probably will be used in the future in Azerbaijani Republic. Both – consumer’s side and producer’s side have been analyzed, the quantitative data has been collected through the survey, processed and empirical research has been done. The research showed that the marketers and businessowners in the target country have a great potential to achieve success in Food and Beverage industry with the help of correctly used Digital Marketing tactics. Several possible improvements were identified, and the recommendations were provided by the author. Způsob přístupu: Internet international business - central european business realities [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Digital marketing Food and Beverage industry Marketing trends Communication channels Advertising Social Media SEO Artificial Intelligence Content Marketing Azerbaijani Republic Lhotáková, Markéta, 1971- pna2010582246 ths Zlatić, Marija ISIS:76341 opn Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů kn20010709400 dgg https://insis.vse.cz/zp/69583/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/69583 Hlavní práce https://insis.vse.cz/zp/69583/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/69583/posudek/oponent/66380 Oponentura https://insis.vse.cz/zp/69583/priloha/20173 Přiloha k práci https://insis.vse.cz/zp/69583/podrobnosti dc:identifier NEPOSILAT VSKP vse69583 200603 69583