03239ntm a22006497i 4500 000674845 CZ-PrVSE 20200606082332.0 m d cr n|||||||||| 200606s2020 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Marchenko, Elizaveta ISIS:142631 dis Reklama Zaměřená na Děti na Ruském Trhu eng Advertising Targeted to Children on Russian Market / Elizaveta Marchenko 2020 ?? stran : digital, PDF soubor Vedoucí práce: Markéta Lhotáková Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů, 2020 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2020 This thesis deals with the attitude of Russian parents to the advertisement from a variety of marketing channels targeted to children. The main goal is to understand the difference in the influence of marketing on children’s consciousness in different age periods. Another aim is to determine parents’ attitude to promotions for kids. What is more, the paper discloses the role of cartoon characters, bloggers and the Russian government in that type of advertisement with the help of secondary and primary researches. All these players are integral in the socialization of kids. Indeed, another question about ethics is considered throughout the whole thesis as well as children are recognized as one of vulnerable groups of population. The analysis gained from the survey and the interviews with parents leads to the idea that advertisement influences on different ages of children variously, and every child requires the individual approach. Způsob přístupu: Internet international business - central european business realities [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Advertisement Parents Russia Marketing Ethics Toys Children Games Cartoons Money Kids Bloggers Infants YouTube TV Lhotáková, Markéta, 1971- pna2010582246 ths Zlatić, Marija ISIS:76341 opn Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů kn20010709400 dgg https://insis.vse.cz/zp/69674/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/69674 Hlavní práce https://insis.vse.cz/zp/69674/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/69674/posudek/oponent/66381 Oponentura https://insis.vse.cz/zp/69674/priloha/20174 Přiloha k práci https://insis.vse.cz/zp/69674/podrobnosti dc:identifier NEPOSILAT VSKP vse69674 200603 69674