03213ntm a22005177i 4500 000675119 CZ-PrVSE 20200613194230.0 m d cr n|||||||||| 200613s2020 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Samuseva, Katsiaryna ISIS:109466 dis Marketingová automatizace v Pega nástroji pro telekomunikační společnost eng Marketing automation in Pega platform for telecommunications company / Katsiaryna Samuseva 2020 ?? stran : digital, PDF soubor Vedoucí práce: Ota Novotný Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta informatiky a statistiky, 2020 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2020 Master thesis is focused on business process automation, more precisely on marketing campaigns in Pega platform for telecommunications company. The main aim of the master thesis is to describe process of marketing campaigns automation, introduce the Pega platform technology and create a methodological framework based on practical experience and real outputs, make a critical evaluation of benefits within proposed methodological practice approach by gathering a feedback from stakeholders of telecommunications company. Presented paper prepares the recommendations and follow up actions for team members of marketing automation project to increase the effectiveness and shorten the time to market of the solutions. Within the master thesis, references from similar projects in south-eastern Europe are also used, as official blueprints from Pega Company are reworked to combine the different sources with various views and achieve the synergy of diverse projects and fields. The results of the master thesis are presented to the business owner of the project and are used as a methodological framework during the project that gives an evidence of contribution of the present paper in practice. Způsob přístupu: Internet podniková informatika [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Pega platform marketing automation marketing campaigns best practice telecommunications Novotný, Ota, 1971- jn20001103447 ths Špaček, Štěpán opn Vysoká škola ekonomická v Praze. Fakulta informatiky a statistiky kn20010709399 dgg https://insis.vse.cz/zp/73100/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/73100 Hlavní práce https://insis.vse.cz/zp/73100/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/73100/posudek/oponent/66951 Oponentura https://insis.vse.cz/zp/73100/podrobnosti dc:identifier NEPOSILAT VSKP vse73100 200612 73100